Product Branding - BJ’s Craft Beers

Product Branding - BJ’s Craft Beers

Written by Pia Tinsley on Aug 19, 2014


Promote the sale of BJ’s handcrafted beers over broker-supplied beers for larger margin profitability.


Brand each beer with its own unique logo, featuring the beverage itself as the hero in an enticing promotional environment reflecting the specific flavor profile of each beer.


  • Lobby Stanchion Poster
  • Bar Menu Insert
  • Back-of-the-House Educational Poster
  • Digital Bar Board
  • Tap Disk
  • Regional Menu
  • Tabletent Tie-In
  • FSI & Newspaper Advertising
  • Bottle Label
  • Counter Display
  • Flyer
  • Glassware


  • Logo Design & Illustration
  • Promotional Concep
  • Copywriting
  • Photo Direction
  • Photo Retouching
  • Digital Production
  • Print Coordination
Product Branding - BJ’s Craft Beers
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