higher thinking
    a visual communications company

    The Lofte

    Helping businesses prosper by solving communication challenges with smart creative.

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About Us

higher thinking

At The Lofte, you will find passionate design, marketing and advertising professionals specializing in the many aspects of restaurant marketing, communications and branding. We are in constant communication with you, our client – listening, problem solving and helping you reach your goals. We are dedicated, versatile and offer personalized service. At The Lofte, collaboratively building and marketing your brand is our business.

Team Member
Pia Tinsley

Principal / Executive Creative Director

Team Member
Nick Rooth

Creative Director

Team Member
Diana Zdenek

Project Manager

Team Member
Gary Zdenek

Art Director / Designer

Team Member
Tamra Dorsey

Art Director / Designer

Team Member
Jay Mitchell

Graphic Designer

Team Member
Gene Toth

Graphic Production

Team Member
Ray Sanford

Graphic Production

Team Member
Bob Tinsley

V.P. Business Development

Our Services

Broad Expertise, Check.

We are specialists in the comprehensive creative process. From concept to finished product. And all steps in between, before and after.

Creative Services

Art Direction | Concepting
Copywriting | Design
Print Purchasing
Project Management
Version Coordination



Ad Campaigns | Brand Application
Co-Op Programs | Direct Mail
Identity Design | Packaging
Point of Sale
Print Advertising
Interactive Advertising
Menu Engineering
Strategic Design
Project Management



Advertising | Booth Graphics
Collateral | Cook Books
Digital Media | Event Collateral
Gift Cards | Local Media Kits
Menus | Newspaper Inserts
Outdoor | Point of Sale Displays
Postcards | Press Kits
Table Tents | Window Clings
And much more

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  • “Quick, strategic solutions to all marketing and branding needs.”

    Pia and her group are able to quickly get to the core of client needs because they start with a very strategic approach, which is then implemented using their wealth of creative talent.

    Lowell Petrie, Founder LP Consulting
  • “Stunning design that showcased our menus and increased profitability.”

    Working with Pia and her team is extraordinarily easy. They’re all professionals who have a wealth of industry experience that translates to quicker turnaround and effective solutions.

    Jonas Rooth, GM, SEAU’S the Restaurant
Our Work

Cool stuff we’ve created

We specialize in serving and collaborating with restaurant companies that carry diverse regional offerings across the country. Click on any image below for descriptions and galleries.

Click to download:

The Lofte Promo Book The Lofte Promo Book (29624 KB)

  • Show All
  • Seasonal Promos
  • Local Marketing
  • Packaging
  • Menus
  • Integrated Marketing
  • Special Projects
  • Gift Cards
  • Product Branding
Beverage LTO’s

Beverage LTO’s

Lobby Posters

Bounce Back Programs

Bounce Back Programs

Game Card



Beer Logos & Campaigns

Gift Cards & Promotion

Gift Cards & Promotion

IHOP • BJ’s • Mimi’s • CPK

Internal Communications

Internal Communications

CPK • Mimi’s Cafe

Local Restaurant Marketing Flyers

Local Restaurant Marketing Flyers

Fundraising Flyers

Local Restaurant Marketing Manuals

Local Restaurant Marketing Manuals




Six Pack Carriers & Bottle Labels



Take Out Boxes

Product Rollout

Product Rollout

Complete Campaign

Get in touch to discuss your next project

Let's Talk




Bacardi USA

Beam Global Spirits

Big Idea Marketing

BJ’s Restaurant Brewhouse

Boston Beer Company

Boston Market

Boston Pizza


Bruxie Gourmet Waffle Sandwiches

California Avocado Commission

California Pizza Kitchen

Coco’s Bakery Restaurant

Constellation Wines USA

Crabby Bob’s

Craft Brewers Alliance

Crazy Fish Fresh Grill

Crown Imports

Damon’s Grill


East Side Mario’s

Elephant Bar Global Grill/Wok Kitchen

El Torito Mexican Restaurant

Eppie’s Diner

Golden Bagel Cafe

The Habit Burger Grill

Hamburger Hamlet

Harts Desire Wine

Heineken USA



Ingram Micro

Jenny Craig

Lazy Dog Restaurant & Bar

Lucille’s Smokehouse BBQ


Maggiano’s Little Italy

Majestic Fine Wines

Marie Callender’s Restaurant & Bakery

Miller Coors

Mimi’s Cafe

Moët Hennessy USA

National Sports Grill

The Patrón Spirits

Pernod Ricard

Proximo Spirits

Results Thru Strategy

Rodney Strong Vineyards

Round Table Pizza

Ruby’s Diner

Santa Barbara County Vintners

Seau’s The Restaurant



Skyy Spirits

Southern Wine & Spirits

Sony Data Media

Spoons Grill & Bar

Ste. Michelle Wine Estates

Stuart Anderson’s Black Angus

Super Mex

Togo’s Sandwiches

Tortilla Fresh

Treasury Wine Estates

Trinchero Family Estates



White Horse Pub & Restaurant

Winchell’s Donut House

Wrap Rage

Young’s Market Company

Z’s Taphouse Grill

Our Blog

Thoughts & Ideas

From time to time, we’ll offer our thoughts and ideas about design, problem solving and marketing for the restaurant and hospitality markets.

Gift Card Promotions
Dec 9, 2014

Gift Card Promotions

Posted by Pia Tinsley
Product Branding - BJ’s Craft Beers
Aug 19, 2014

Product Branding - BJ’s Craft Beers

Posted by Pia Tinsley

We've got plenty more to say

See all posts
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Huntington Beach, CA
714 969 9600
© 2014 The Lofte Creative, Inc